Precision Point Blog

Value of Data: Boosting Profitability With Your Data

by Luke James on February, 15 2013 in Value of Data

This past December Ag Leader welcomed John McGuire, owner/operator of Simplified Technology Services LLC, as a guest speaker during our 2012 dealer meeting in Des Moines.  John helped progress our Value of Data message by sharing his personal experiences and knowledge on coaching growers to make more profitable decisions on their farms by utilizing their precision ag data. 

John talked about the importance of utilizing quality data and the grower’s knowledge to help focus decisions that maximize profitability. Watch the video below as John explains his systematic approach to using precision ag data. 


Luke James

Luke James grew up on a family farm in west central IL and graduated from Western IL University with a degree in Ag Business. Luke started working at Ag Leader in 2007, and he currently serves as the Sales Manager for the SMS Software products including SMS Basic, SMS Advanced and SMS Mobile. In his free time he enjoys spending time with family and friends, reading, golfing, working around his home and helping manage their family farm.

Read More by Luke James