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Content Marketing Manager

by Dec 9, 2022

Ames, IA - Full Time

Job Posting: 12/8/2022                                              FLSA Status: Salaried, Exempt

Location: Ames, IA                                                      Supervisory: Yes

Team:  Sales and Marketing                                       Reports to: Marketing Manager

 

The Culture

Ag Leader was born from a passion and determination to transform agriculture forever. In 1992, Ag Leader changed the industry by bringing real-time yield data to farmers’ fingertips. Today, more than 30 years later, Ag Leader has become a global team that provides year-round solutions to help farmers plan, plant, apply, and harvest more efficiently and profitably. We are improving the lives of farmers. We are increasing the efficiency of production agriculture around the world. And we aren’t slowing down. Ready to use your talent to implement change? Join our team of innovators revolutionizing agriculture.

The Opportunity

Technology is the fastest growing industry in agriculture. Are you fascinated by the power of technology in agriculture? We are looking for an experienced marketer to lead a team of creative professionals telling the Ag Leader story and building digital content and experiences to drive technology adoption. You will be an advocate for cross-functional and cross-departmental collaboration to understand market and business needs and produce valuable content that engages with our target audiences. 

The Right Person Will

  • Craft innovative and forward-thinking ideas for storytelling through creative content, digital engagement, and branded experiences.
  • Love agriculture and develop a deep understanding of what farmers care about and how they adopt technology.
  • Thrive in a collaborative and dynamic environment with experience leading teams of creative professionals.

Responsibilities

  • Lead a team of creative professionals, inspiring them to their best work and personal growth.
  • Own the content and media strategy to identify opportunities to bring awareness to the Ag Leader brand and tell the Ag leader story.
  • Work collaboratively with product and sales experts to identify strategic messages and content opportunities that drive overall product adoption, new product and feature education, and customer engagement.
  • Map customer journeys to technology adoption and build strategic marketing campaigns that reflect a keen understanding of our target audiences.
  • Develop high-quality multi-media content for owned and paid channels.
  • Conduct brand and market research and develop strategies to showcase the Ag Leader brand and differentiate Ag Leader in the market.
  • Support our global business through collaborating with each regional office to develop localized content strategies and support execution.
  • Follow content marketing trends and monitor and analyze the performance of new and existing content, adjusting and revising as needed.
  • Travel approximately 30%.
  • Perform other duties as assigned.

Qualifications and Skills

  • Bachelor’s degree 
  • 10 years professional experience in similar marketing, agency or product roles
  • 5+ years as a people leader of creative professionals
  • Extensive understanding of agriculture, experience with precision technology a plus
  • Experience with marketing automation tools like Salesforce or equivalent solutions (e.g., Marketo, HubSpot, etc.)
  • Proficiency with various content production tools including social media platforms, Adobe Creative Suite, Canva, WordPress, etc.
  • While most of your team is US-based, you will work with regional teams around the globe on content strategies, so international marketing experience is helpful.
  • Work in agile environment a plus

To apply, please submit your resume below.

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