Reflections On Our Year: Why We Do What We Do

Reflecting is a good exercise, so I wanted to start the New Year recapping the new products and features that Ag Leader introduced. As I began to do so, I found myself asking the question, “why do we do what we do?” This made me realize that just as important as what we’ve done is why we’ve done these things.

How many times have you listened to a presentation where a person communicates how great their company's products are, reading through bullet point on slide after slide that focuses on what they make? Boring! Focusing on what we do often prevents us from understanding why we do these things. 

I recently saw this slideshow referring to presentations with bullet points that only focus on the what. So rather than focus on all the things we've done, I wanted to write about why we do what we do at Ag Leader. Nineteen years ago, when Al Myers developed the first commercially viable yield monitor for combines, it captured information and put data into a useful form for making decisions. Today, that information, such as immediately knowing the moisture and yield, helps you to make management decisions about storage and hauling. Our reason for why has not changed. The reason why we do these things is because we believe in providing information to make decisions.

There are many decisions that have to be made on your farm, and the decisions that involve plants and soil can be very complex. We believe that your information is the most helpful piece in understanding what you can do to improve your operation. Your information is the only source that tells the story of your farming practices, coupled with your decisions, your weather, and your unique fields. Regardless of your unique operation, Ag Leader continues to be unique in the precision agricultural industry as we focus 100% on these technologies. In 2010, we introduced several products and features that support the why: to provide information to help make informed decisions. And that is why we do what we do.