Select Page

Together We Are Ag Leader: Matt Leinen

by Jan 30, 2013Ag Leader

To make Ag Leader Technology successful, many people have come together and work towards a similar goal. Over the next year, I will be introducing readers to some of the people that make Ag Leader possible. From our engineering department to our dealers and customers, together, we are Ag Leader. 

Today we will hear from product manager, Matt Leinen. 


Matt's son playing “dress-up”. Yee haw!

Name/Title/Time with Ag Leader: 

My name is Matt Leinen, I've been with Ag Leader since May of 2000, and I'm the product manager for displays, GPS and guidance.

What's your role at Ag Leader?

With my team, we are responsible for defining, identifying and prioritizing development for displays, GPS and guidance products.   It is my responsibility to understand who the customer is, what problems the customer needs solved and what they are willing to pay for.

What does it mean to be an Ag Leader?

To be an Ag Leader means to understand the customer, to walk in their shoes, and to see and understand the customer in all decisions that are made. It also means to develop products that you’re proud to put your name behind and would be willing to buy yourself or have family members use.

What is the best part of your job?

The best part of my job is working with cutting edge technology that is used in agriculture all over the world.

What is your favorite project you've worked on?

My favorite, and most challenging, project was working on ParaDyme.

What's the title of the last book you've read?

Two books: Loving your kids on Purpose, and Everyone Communicates Few Connect

Still don't understand the “Together we are Ag Leader” concept? Maybe this will help.